About me

Hi, I am Siddh - a curious mind with a growing passion for marketing and a background that bridges business, creativity, and consumer insight.​ I am currently pursuing a dual degree in Business Administration and Commerce, with academic exposure in both India and Australia.

 

Along the way, I have explored the world of marketing through internships, part-time roles in retail, and hands-on student projects. ​These experiences have sparked my fascination with how brands communicate, position themselves, and influence consumer choices.

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This blog is my space to learn out loud. I break down marketing campaigns and do strategic analysis of the ones I come across - the ones that catch attention, stir emotion, or fall flat and analyse what worked, what did not, and why.​

 

Think of it as part journal, part critique, and part conversation starter for anyone who enjoys thinking a little deeper about the ads and ideas we see every day.

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Thanks for stopping by and welcome to the journey!